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CRU announces launch of new sustainability division

Market research and consultancy firm CRU has announced the launch of its new sustainability division, CRU Sustainability.

Market research and consultancy firm CRU has announced the launch of its new sustainability division, CRU Sustainability.

With the launch of its new sustainability division, CRU brings together all its sustainability expertise into one division and, in so doing, launching a unique service designed to give clients in the industries CRU serve, the much-needed data and insights to accelerate their journey to net zero.


Since the landmark Paris Agreement, corporates, financial institutions and governments are facing big questions about sustainability. With the goal to keep global warming to below 2-degree Celsius this century, it is acknowledged that markets, regulation and operations need to undergo significant change. The pace of change is likely to accelerate after the UN climate conference, COP26.

Launch of sustainability division brings together CRU’s sustainability expertise

With so much uncertainty around the future path of climate policy and regulation, CRU provides an independent and credible voice on how the climate policy and regulatory landscape is likely to evolve, and the wider view on what that means for corporate sustainability decisions.

At the heart of CRU Sustainability are data-led insights. Sustainability objectives now command almost universal assent but without accurate data, it is difficult to quantify and evaluate commitments. CRU Sustainability provides such systematic and comparative data on a range of metrics. The focus will be on four areas: climate policy and regulation, carbon emissions and markets, the clean energy transition, and the circular economy.

“The launch of CRU Sustainability is a true game changer for tackling complex decarbonisation journeys. When it comes to supporting businesses deliver their sustainability ambitions, we have all the corners covered – data, climate policy and industry expertise,” says Robert Perlman, executive chairman at CRU Group.

CRU Sustainability is led by Jumana Saleheen

CRU Sustainability will be led by Jumana Saleheen, who is currently chief economist for CRU Group, where she heads up economic thought leadership and global forecasting. Having worked at the Bank of England and the Federal Reserve Bank of Boston, Jumana Saleheen brings over two decades of experience to her expanded role as head of CRU Sustainability.

“As Chief Economist at CRU Group, Jumana has become an important voice in the industry.  Her background in policy making and data analysis makes her the ideal person for this role. CRU Sustainability will play a vital role in enabling all stakeholders in the commodity industry to take bold action, and successfully transition to a low-carbon world,” adds Perlman.

CRU Sustainability is working with key market participants to ensure we meet the needs of the industry. “Through evidence led industry analysis, pragmatic forecasting and tangible benchmarking, CRU Sustainability answers our big questions in an ever-changing sustainability landscape. Their data and insights empower us to visualise a wider view of emissions right across our value chain, which places us in a stronger position to make complex data-driven decisions and accelerate our decarbonisation efforts. Trafigura is committed to supporting the transition to a low carbon future and looks forward to working with CRU Sustainability to achieve this goal,” said Richard Head, head of Health, Safety, Environment and Communities at Trafigura Groupe.

CRU Sustainability applauded by Hydro

“Norsk Hydro have a set of ambitions and targets to reduce our own environmental impacts and emissions including ‘30 by 2030’, a 30% reduction of own CO2 emissions throughout the aluminium value chain by 2030, and also target increased share of recycled post-consumer scrap in Hydro’s products. CRU Sustainability’s data analysis, critical thinking and deep industry insight provide additional insight for us to address complex decision-making processes in this area,” said Pål Kildemo, head of Finance at Norsk Hydro.

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